Tourism Workers Rising: YES on Measure RW

Workers in Long Beach’s thriving hotel industry are struggling to put food on the table and keep a roof over their heads because wages have not kept up with the region’s skyrocketing cost of living. Measure RW will ensure that hotel workers, 86% of whom are people of color, earn fair wages to live and thrive in Long Beach. Read the full report here. 
 

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Endorsements

The following organizations have signed on to Raise the Wage for Long Beach hospitality workers to $23 an hour July 2024 with an escalator to $29.50 by the 2028 Olympics.

Political Leaders

  • State Senator Lena Gonzalez
  • Long Beach Mayor Rex Richardson: “Hospitality workers are the backbone of Long Beach’s tourism economy. As we continue to grow in Long Beach, Measure RW will lift hundreds of working families out of poverty by providing them with fair wages.”
  • Long Beach Vice Mayor Cindy Allen: “Our hospitality workers are vital to our tourism industry. Measure RW is an incredible opportunity to provide our workers with fair wages that measure up to the cost of living. As Long Beach is growing, it’s important we take steps to support our workers as well.”
  • Long Beach City Councilmember Mary Zendejas: “By supporting fair wages for hospitality workers, Measure RW will help close the wage gap for workers and bring much needed relief for Long Beach families saddled with rising costs of living, rent, and inflation. Join me, Downtown Long Beach Councilmember Mary Zendejas, in supporting Measure RW and fair wages for Long Beach’s hospitality workers in March 2024. Cuando luchamos, ganamos. ¡Si Se Puede!”
  • Long Beach City Councilmember Suely Saro: “It is vital that our local tourist economy is successful by ensuring hospitality workers earn fair and competitive wages. Long Beach should be a city where everyone thrives, including workers and renters.”
  • Long Beach City Councilmember Joni Ricks-Oddie: “Long Beach Measure RW will improve the economic stability of hospitality workers, a significant portion who are people of color. This measure will ensure that our city supports all workers by granting them fair wages capable of keeping up with the cost of living in the region.”
  • Long Beach City Councilmember Roberto Uranga: “This measure will provide much needed relief and recognition to workers who have been long suffering with low wages and poor benefits. It will be a step toward getting workers to live the American dream.”
  • Tunua Thrash-Ntuk- Long Beach City Council Candidate:  “I stand with our hospitality workers who are seeking a living wage in preparation for the 2026 FIFA World Cup and the 2028 Olympics. Measure RW will ensure our thriving tourism industry creates new employment opportunities and reinvests in our local economy.”

Labor and Community Justice Organizations

  • Long Beach Residents Empowered (LBRE)
  • Long Beach Forward
  • Sunrise, Long Beach
  • Latinos in Action
  • Ground Game LA
  • Gray Panthers
  • UFCW 324
  • Students for Quality Education
  • La Fuerza
  • California Faculty Association- Long Beach
  • IAM 1930
  • ÓRALE
  • Party for Socialism and Liberation
  • Central Neighborhood Advisory Committee
  • The SIX
  • LA Federation of Labor
  • LBAPN
  • Elders Rising
  • Pacific Shore National Organization for Women
  • Filipino Migrant Center
  • EM3
  • Anakbayan
  • LA Voice
  • LB/OC Women Rising
  • ACLU SoCal
  • Youth Climate Strike
  • Success In Challenges
  • Jobs to Move America
  • Korean Resource Center
  • United Way of Greater Los Angeles
  • Fair Trade LA
  • Occidental Students for Justice in Palestine
  • UNITE HERE Local 11
  • LB Tenants Union
  • Food Finders
  • Fair Trade LA
  • IfNotNow LA
  • Fannie Lou Hamer Institute
  • Khmer Girls in Action
  • SEIU United Healthcare Workers West
  • Los Angeles Catholic Worker
  • Undefended Dharma
  • Alliance for Community Transit – LA
  • Jewish Center For Justice
  • SEIU 121RN
  • SEIU/CIR
  • SEIU 99
  • National Union Of Healthcare Workers (NUHW)
  • Students For Farmworkers at UCLA

Faith Community

  • Cal-Pac JCEMT
  • CLUE
  • Our Savior Lutheran Church
  • First Congregational Church
  • St. Luke’s Episcopal Church
  • St. Gregory’s
  • Masjid Al-Shareef
  • Life Gospel Ministries
  • First Congregational Church of Los Angeles
  • National Council of Jewish Women Long Beach
  • Grace United Methodist

Democratic Clubs

  • LA County Democratic Party
  • LB Young Dem Club
  • Yes We Can Dem Club
  • DSA Long Beach
  • Westside Young Democrats
  • Asian Dems Los Angeles County
  • Long Beach Democratic Club 
  • Democratic Women’s Study Club 

 Long Beach Small Businesses 

“I believe that raising the wage for these workers is good for Long Beach and local businesses like mine because tourism workers are also consumers. When workers make more, they can spend more at businesses like mine.”
– Dalila Esquive
Long Beach Small Business Owner, Dino’s Burgers

 

  • #9ToGo: Noodles and Beer
  • $1.00 Discount Mart
  • AAA Pawn Shop
  • Abby’s Beauty Salon
  • Abby’s Nail Salon
  • Aesthetic Kurves
  • Amalya’s Hair Studio
  • Ambassador Liquor
  • Anchor Liquor
  • Anderson Paint and Hardware
  • Angel Hair and Nail Salon
  • Anna’s Joint
  • Antonio Washington (indep. artist)
  • Antonio’s Barber Supply
  • Appliance Brothers Technicians
  • Artistic Edge
  • Auto Shop Insurance
  • Avila’s Pizza x Two
  • Babcock and Cooke
  • Baker’s Style Center
  • Belmont Heights Market
  • Blessings Hair Braiding Salon
  • Blue Engravers
  • Blue Windows Art Deco
  • Boba Tea House
  • Breakout LA
  • Bright Star Nail Salon
  • Broadway Pet Clinic
  • Bruce’s Empty Bowl
  • BTR Pinoy Restaurant
  • C & C Market
  • Cabanban DDS
  • Camila’s Party Supply
  • Carvana Furniture
  • Catherine’s Comfy Cottage
  • Coastal Drugs
  • Code of Harmony
  • Creations by Eloise
  • Dalia Beauty Salon
  • DBA Her Autor Bodyshop
  • Dino’s Best Burgers
  • Discoteca La Colonial
  • Discount Mart on Pacific
  • Dream’s Beauty Salon
  • Eddie’s Market & Liquor
  • El Changarrito DF
  • El Paisa
  • El Sabroso Long Beach
  • El Sauz Restaurant
  • Elephant Thai Kitchen
  • Eloisa’s Unisex Salon
  • Esteban Auto Repair
  • Ethikli
  • Far Outfit
  • Flamin Curry
  • Flavo Juice Bar
  • Fluffy’s Sno-Ball
  • Freddie’s Cabinets
  • Genesis Party Supplies
  • Getaway Bar
  • GP Care Packages & Blankets of Love
  • Ground Hideout Coffee
  • Guylen Floyd (indep)
  • Hardworx Fitness 4th St
  • Hairtopia
  • Hawleywood’s Barber Shop
  • Hi Tech Collision
  • Hobo Jane Boutique
  • Home Furniture Gallery
  • HZ Auto Family Inc
  • Iguana Imports
  • Iliana’s Smoothies
  • International Auto Glass and Window Tint
  • Junk Cars Pick Up
  • Karen’s Beauty Salon
  • Kassandra’s Boutique
  • Kevin Styles (indep. art.)
  • Kihon
  • King’s Fish House
  • La Esperanza
  • La Dolce Vita Spa
  • La Tiendita
  • LB Amigos Market
  • Little Coyote
  • Long Beach Clinical Trials
  • Long Beach E-Bikes
  • Long Beach Skate Co
  • Long Beach Vintage Etc
  • Lovely Beauty Salon
  • Lucy’s Hair and Nails
  • Luis Casa Construction
  • Luxury Collision Center
  • M & M Tires
  • M Mobile
  • Ma’s on 2nd
  • Mamie’s Boutique
  • Mamy’s Place
  • Manuel’s Mechanic
  • Maria Cazares Cosmetics
  • Maria Reched
  • Martin’s Cake & Bakery
  • Mary’s Hair Salon
  • Masaya
  • Mcdowell’s Soul Food and BBQ
  • Mexihanas Hibachi
  • Mollie Pollaro: Marriage & Family Therapist
  • Mondial Tailoring (temporarly closed)
  • Mundos Salon
  • Native Sol
  • Norma Gonzalez Cosmetics
  • Olivia Lopez Lopez
  • Omd Taxes Services & Outlets
  • Pacific Ave Barber
  • Page Against the Machine
  • Parts For Less
  • Peaches Skin Care
  • Phat Toys
  • Phil’s Barbershop
  • Pho America
  • Pickle Banh Mi
  • Pina Barber’s Salon
  • Pink Me Up Vending Machines
  • Plantiitas
  • Precision Tint
  • Professional Vision Care
  • Pupuseria Salvadorena
  • R & S Party Supplies
  • Rainbow Juices
  • Ramirez Lawn Shop
  • Richard Earl Bass Jr.
  • Salon Shampu
  • Sam’s Laundromat
  • Sean Arthur Salon
  • Simm’s Kansas City BBQ (closed)
  • Sip then Shop
  • Sipt
  • Sir Speedy
  • Slice of Jamaica
  • Small World Strategy
  • Sneaky Tiki Vintage
  • Sun Elite Tan (closed)
  • Taco Shore
  • Tacos Guadalajara
  • Taqueria La Mexicana
  • Tebo’s Taqueria
  • Teoh’s Tires
  • The B Room
  • The Broadway Shop
  • The Firkin Pub and Grill
  • The Night Owl barber
  • The Tile Zone
  • Toxic Toast Records
  • Twig and Willow
  • Urban Society Long Beach LLC
  • Van’s Hardware
  • Village Treasures
  • Visionary Artware
  • Wabi Sabi
  • Walter’s Auto Repairs
  • World Famous Records VIP
  • Wrigley Pet Spaw
  • Wrigley Tattoos